Product photography has been used for years by top
brands to help sell their products to customers. However, product photography
is no longer the preserve of the big retail giants. There has never been a
better time to sell your old items online, and cars are no exception to this
rule. In the online world, images are everything.
So, if you are looking to sell your old car, your
photos need to be up to scratch. It’s amazing how well produced photos can
hugely increase the price you can sell your car for. So, how do you go about
making sure that your photos show off your car in the best light? Read on to
find out!
1. Remember that you need to build
confidence in your potential customers
Words alone can only go so far in reassuring a
potential customer that your car is a good investment. If you go into a bricks
and mortar shop, you can feel the product that you want to buy, you can check
for any defects, and you feel as though you are making an informed decision.
Before seeing the car in person, your photos are
the only visual indication a customer has, to base their decision on. So, don’t
undersell your car by photographing it badly. Including a variety of shots and
angles will instil confidence in potential buyers and it could potentially
increase the sale value of your car.
2. Avoid wasting money on expensive equipment by hiring a professional product photographer
You might think that the camera on your phone will
be good enough for photographing your car. Despite huge advances in technology,
professional photography equipment still provides the best results by far. If
you are serious about adding value to the price of your car, it’s a good idea
to use proper photography equipment.
However, investing in a DSLR camera and the right
lighting equipment will not be cheap. So, why not hire a product
photographer in Bristol or in your specific
area who has everything already set up? Hiring a product photographer for a
couple of hours to do a professional photoshoot may seem like an extravagance,
but it could end up saving you money in the long run. It’s certainly cheaper
than buying or hiring the equipment yourself. Besides, great photographs of
your car are essential if you want to add value to your sale.
3. Think about your audience and what they want to
see
One of the essential principles of product
photography is that your photographs should allow the viewer to imagine themselves
using the product. In order to do this, you need to show the product in action.
Don’t just take photos of the shiny exterior of your car. Make sure that you
also capture the inside of the car so that potential customers are able to get
a better understanding of the car.
Including these angles in your adverts and listings
will allow you to maximise your asking price. Professionally taken, well
considered shots will look impressive and wow your potential buyers.